Viele B2B-Teams wenden die falschen Taktiken an - weil sie ihr Spielfeld nicht kennen. Wie Sie das richtige Spielfeld wählen und Marketing wieder Tore schiesst.
Viele B2B-Teams wenden die falschen Taktiken an - weil sie ihr Spielfeld nicht kennen. Wie Sie das richtige Spielfeld wählen und Marketing wieder Tore schiesst.
Warum scheitert klassisches Leadgen im B2B? Ein Blick auf die Geschichte des Demand Waterfall zeigt: Nur 0.2 - 1.4% der Leads werden zu Deals. Zeit, das Modell zu hinterfragen.
Wie erfolgreiche B2B-Marketingkommunikation gelingt: Durch gezielte Strategien, die das Buying Center ansprechen, Kaufprozesse verstehen und mit Content- sowie Account-Based Marketing die Marktposition stärken
So much of the content that I see out there is written with the sole intent of getting more people to your website. It's SEO optimized and brings in a ton of traffic. But is that traffic part of your target group?
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". But what if there's another way?
As marketing leaders today we wear a dozen hats and are expected to be scientists (research, analytics, and running experiments), artists (writing, content and design) and managers (stakeholder management, leadership and business
To me, leadership feels like it should be mostly about building teams, building communities, and rallying folks together. You don’t need to be the smartest person in the room, but you need to be the voice that people follow.
A comically narrow audience to maximize growth is counter-intuitive for most people. The thinking usually goes, "the more people that try the product, the better the chance for growth." However...
First part of a series on positioning. Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at positioning, we fail at marketing and sales...
No matter if you are selling to businesses or directly to consumers, it is the valuable exercise to re-evaluate your branding. Especially with how the buying behavior online has changed over the past year...
Wes Bush is the CEO and founder of the Product- Led Institute and author of the bestselling book, "Product-Led Growth: How To Build a Product That Sells Itself."
Joei Chan is the brand and content director at 360 Learning, a collaborative learning platform for companies. Before this, Joei led content efforts for well over six years at five different startups.
This is a conversation with Fio Dossetto. Fio is the content lead and editorial lead at Wildbit. Previously she spearheaded content efforts at Aula and HotJar.
This is a conversation with Rosie Sherry. Rosie Sherry knows a lot about community building. She's currently the community lead at Orbit and previously led all things community at IndieHacker.com.
