Growth Leadership Show #20 with Wes Bush: Going Product-Led - How To Build a Product That Sells Itself

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This episode is brought to you by The Growth Report.

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About the guest

Wes Bush is the CEO and founder of the Product- Led Institute and author of the bestselling book, "Product-Led Growth: How To Build a Product That Sells Itself."

Topics Discussed

• Why product-led growth matters
• The Foundations of a successful product-led strategy
• Is your business in the red ocean or the blue ocean?
• Can complex products go product-led?
• How to gather customer feedback
• How and where to start with Product-led GTM motions
• Why everyone on your team needs to be responsible for growth
• On product qualified leads: When to go for the sale
• How to integrate smart call to actions into your trial
• Convincing your boss to try product-led growth
  

Resources:

• Product-Led Growth - The Book
  

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