GLC #16 with Fio Dossetto: How To Link Your Content Marketing To Business Results
November 12, 2021
Growth Leadership Podcast
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About the guest
Dr. Fio Dossetto is the content lead and editorial lead at Wildbit. Previously she spearheaded content efforts at Aula and HotJar. She's also the publisher of a brilliant content newsletter called 'contentfolks'.
How to manage a team of content writers
How to decide what content to produce in-house and what to outsource
How to interview experts to build thought-leadership content
On hiring VA’s to scale your content operations
What is product-led content and how to implement it
How to produce content that links back to your business results
Why focusing on content distribution is key
Why user research is at the heart of content marketing
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