GLC #16 with Fio Dossetto: How To Link Your Content Marketing To Business Results

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About the guest

Dr. Fio Dossetto is the content lead and editorial lead at Wildbit. Previously she spearheaded content efforts at Aula and HotJar. She's also the publisher of a brilliant content newsletter called 'contentfolks'.

Topics Discussed

• How to manage a team of content writers
• How to decide what content to produce in-house and what to outsource
• How to interview experts to build thought-leadership content 
• On hiring VA’s to scale your content operations
• What is product-led content and how to implement it
• How to produce content that links back to your business results
• Why focusing on content distribution is key
• Why user research is at the heart of content marketing
• How to get started with customer research

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Resources:

• Hotjar

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