GLC #16 with Fio Dossetto: How To Link Your Content Marketing To Business Results

November 12, 2021
Sandro Meyer
Growth Leadership Podcast

This episode is brought to you by The Growth Report.

Go to and receive a free weekly briefing on growth marketing and personal leadership.

About the guest

Dr. Fio Dossetto is the content lead and editorial lead at Wildbit. Previously she spearheaded content efforts at Aula and HotJar. She's also the publisher of a brilliant content newsletter called 'contentfolks'.

Topics Discussed

  • How to manage a team of content writers
  • How to decide what content to produce in-house and what to outsource
  • How to interview experts to build thought-leadership content 
  • On hiring VA’s to scale your content operations
  • What is product-led content and how to implement it
  • How to produce content that links back to your business results
  • Why focusing on content distribution is key
  • Why user research is at the heart of content marketing
  • How to get started with customer research



Who wrote this essay?
Nice to meet you! We are Growth Bay, a growth marketing agency based in Zurich, Switzerland.
The Growth Report
Every Friday, you receive three stories into your inbox. Woven together from the books, articles and trends we consider most relevant for mindful and curious marketing leaders just like you. Hand-picked and crafted with love by the GrowthBay Crew 😘