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About the guest
Ross Simmonds is the CEO and founder of
Foundation, a B2B content marketing agency. Topics Discussed Ross’ content-philosophy explained: “Create once and distribute forever” The role of a content distributor in your business The split between content creation and distribution The content that is best suited for ongoing distribution Why it's important to deeply understand a social platform Analysis of your competitors' content distribution tactics How to do Influencer marketing in B2B How to include your employees in the content distribution strategy The system from content idea to distribution The early days of content marketing Content Framework: Educate, engage, entertain Start by understanding where your audience is
Who wrote this essay?
Nice to meet you! We are Growth Bay, a growth marketing agency based in Zurich, Switzerland.
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