Growth Leadership Show #18 with Ross Simmonds: The B2B Content Distribution Playbook for Startups

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About the guest

Ross Simmonds is the CEO and founder of Foundation, a B2B content marketing agency.

Topics Discussed

• Ross’ content-philosophy explained: “Create once and distribute forever”
• The role of a content distributor in your business
• The split between content creation and distribution
• The content that is best suited for ongoing distribution
• Why it's important to deeply understand a social platform
• Analysis of your competitors' content distribution tactics.
• How to do Influencer marketing in B2B
• How to include your employees in the content distribution strategy
• The system from content idea to distribution
• The early days of content marketing
• Content Framework: Educate, engage, entertain
• Start by understanding where your audience is

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Resources:

• Ross Simmonds
• Distribution Pack
• Foundation
  

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