VIDEO
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About the guest
Louis Grenier is the host of the popular marketing podcast Everyone Hates Marketers , and founder of Stand the F* Out, a business positioning course.
Topics Discussed Louis describes his transformation from following the herd into a radical marketer How Louis Grenier defines no bullshit in his marketing practice What it takes to be radically different Louis process for radical differentiation What makes it so hard to articulate our uniqueness How to find the triggers that identify your ideal customers Why not to rely on demographics to define your market Breakdown of radical differentiation case studies Why you must define the status quo you are fighting against Advice for people who want to differentiate and stand out
Resources: Follow: Who wrote this essay?
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