The Growth Leadership Blog

The Growth Leadership Blog is a weekly publication to help mindful leaders grow their company, business acumen, and personal self.

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August 11, 2020
Paid Communities are On the Rise
We are at a crossroads right now. People are becoming overstimulated by mass social media networks, legacy media companies and the sheer volume of branded content that is out there to consume. What's coming next?
August 11, 2020
A selection of new marketing resources & tools 2020
Since my list of new and exciting marketing tools and resources grew and grew over the past couple of months, I thought I'd do a little selection of them for you to explore this week.
August 11, 2020
Show, Don't Tell: How to Market your Marketing Department
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". But what if there's another way?
August 11, 2020
Six Types of Creators And Builders Who Will Thrive in The New World
Trends like open-source, no-code tools and new professional networks and communities are paving the way for a new breed of creators and builders.
August 11, 2020
Your Customers' Alternatives Are Your Real Competitors
“Who are your competitors?” is the wrong question. "What alternatives does our customer have?", is a better one.
August 11, 2020
Kindle vs. Fire Strategies
Most founders and marketing teams miss to adapt their growth activities to the stage of the company. In his essay, Casey Winters explains why this mistake is so common and what to do about it.
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August 11, 2020
How to Gain Confidence in Your Content Strategy
It's content strategy time. A bunch of marketers huddle together in a conference room and brainstorm content topics. Each throws in their prophecies with the iron conviction that they indeed foresee...
August 11, 2020
Paid Communities are On the Rise
We are at a crossroads right now. People are becoming overstimulated by mass social media networks, legacy media companies and the sheer volume of branded content that is out there to consume. What's coming next?
August 11, 2020
(Video) Content Collaborations: Two ideas for more reach and higher quality
In the video below I go into detail about two tactics for content collaborations that I have tried and got good results with.
August 11, 2020
Content Strategy → Document, Don't Create
The content creators who are best at their craft not only deliver incredible value to their follower-base, but they also do so at incredible speed and consistency. How do they do it?
August 11, 2020
The 3 Steps to build a thriving online community
2020 killed large gatherings, and the same trend has been going on online as well. Pitches like "Join 10'000+ members in our exclusive Facebook Group" don't work anymore. So we need a new framework...
August 3, 2020
From Social Media to Digital Campfires
No doubt about it, social media as we know it is still soaring. But What lies beyond?
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August 11, 2020
Show, Don't Tell: How to Market your Marketing Department
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". But what if there's another way?
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August 11, 2020
The Role of a Leader: Facilitating Decisions
To me, leadership feels like it should be mostly about building teams, building communities, and rallying folks together. You don’t need to be the smartest person in the room, but you need to be the voice that people follow.
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August 11, 2020
Your Customers' Alternatives Are Your Real Competitors
“Who are your competitors?” is the wrong question. "What alternatives does our customer have?", is a better one.
August 11, 2020
Minimum Viable Niche: Defining Your Target Audiences
A comically narrow audience to maximize growth is counter-intuitive for most people. The thinking usually goes, "the more people that try the product, the better the chance for growth." However...
August 11, 2020
Positioning Part 1: Why positioning is Ground Zero for all marketing activities
First part of a series on positioning. Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at positioning, we fail at marketing and sales...
August 6, 2020
The 4Cs of the Modern Brand
No matter if you are selling to businesses or directly to consumers, it is the valuable exercise to re-evaluate your branding. Especially with how the buying behavior online has changed over the past year...
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September 10, 2020
Growth Leadership Show #3: Chris Walker, Founder & CEO at Refine Labs
My guest for this episode is Chris Walker, the CEO and Founder of Refine Labs, an agency helping SaaS startups and SME's on B2B Revenue Operations & Growth.
September 8, 2020
Growth Leadership Show #2: Nadya Khoja, Chief Growth Officer at Venngage
My guest this episode is Nadya Khoja, the Chief Growth Officer at Venngage. She talks about her journey from being the first marketing hire to five years later leading a team of 10+ marketers as part of the executive team.
August 11, 2020
Growth Leadership Show #1: Tim Hess, CMO at Librio
In this episode, I sit down with Tim Hess, co-founder and CMO at Librio, a startup that writes and publishes personalized children's books.