The Growth Leadership Blog

The Growth Leadership Blog is a weekly publication to help mindful leaders grow their company, business acumen, and personal self.

October 14, 2021
GLC #14 with Christopher Lochhead: On Radical Differentiation and Creating Your Own Category
This is a conversation with Tara Roberts. Tara is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.
September 30, 2021
GLC #13 with Tara Robertson: How To Hire, Manage, and Scale Your Marketing Team
This is a conversation with Tara Roberts. Tara is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.
September 2, 2021
Growth Leadership Show #12: David Spinks - Community Marketing: The New Growth Driver
This is a conversation with David Spinks. David is the VP of community at Bevy.com. Previously David was the founder of the largest network of community professionals, CMX.
August 19, 2021
Growth Leadership Show #11: Liam Boogar - Mastering The First 90 Days
As A New Marketing Leaders
This is a conversation with Liam Boogar. Liam Boogar is the VP of marketing at Scaleway, a cloud infrastructure provider. Previous to that, he led brand and marketing teams at 360learning MadKudu and Algolia.
August 5, 2021
Growth Leadership Show #10: Phil Nottingham - How to Use Video To Grow Your Brand And Create Demand
This is a conversation with Phil Nottingham. Phil offers advice on where to start and how to use video to your grow your brand and create demand even if you’ve never used the medium before.
June 17, 2021
Growth Leadership Show #9: Prashant Mohan - The Art and Science of B2B Marketing
This is a conversation with Prashant Mohan, CMO at Sharesight. We talk about his journey from Software Engineer to Marketing Leader and how he marries data and creativity for ultimate B2B Marketing success.
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August 11, 2020
How to Gain Confidence in Your Content Strategy
It's content strategy time. A bunch of marketers huddle together in a conference room and brainstorm content topics. Each throws in their prophecies with the iron conviction that they indeed foresee...
August 11, 2020
Paid Communities are On the Rise
We are at a crossroads right now. People are becoming overstimulated by mass social media networks, legacy media companies and the sheer volume of branded content that is out there to consume. What's coming next?
August 11, 2020
(Video) Content Collaborations: Two ideas for more reach and higher quality
In the video below I go into detail about two tactics for content collaborations that I have tried and got good results with.
August 11, 2020
Content Strategy → Document, Don't Create
The content creators who are best at their craft not only deliver incredible value to their follower-base, but they also do so at incredible speed and consistency. How do they do it?
August 11, 2020
The 3 Steps to build a thriving online community
2020 killed large gatherings, and the same trend has been going on online as well. Pitches like "Join 10'000+ members in our exclusive Facebook Group" don't work anymore. So we need a new framework...
August 3, 2020
From Social Media to Digital Campfires
No doubt about it, social media as we know it is still soaring. But What lies beyond?
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August 11, 2020
Show, Don't Tell: How to Market your Marketing Department
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". But what if there's another way?
August 11, 2020
The Five Essential Skills of the Modern Marketing Leader
As marketing leaders today we wear a dozen hats and are expected to be scientists (research, analytics, and running experiments), artists (writing, content and design) and managers (stakeholder management, leadership and business
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August 11, 2020
The Role of a Leader: Facilitating Decisions
To me, leadership feels like it should be mostly about building teams, building communities, and rallying folks together. You don’t need to be the smartest person in the room, but you need to be the voice that people follow.
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August 11, 2020
Your Customers' Alternatives Are Your Real Competitors
“Who are your competitors?” is the wrong question. "What alternatives does our customer have?", is a better one.
August 11, 2020
Minimum Viable Niche: Defining Your Target Audiences
A comically narrow audience to maximize growth is counter-intuitive for most people. The thinking usually goes, "the more people that try the product, the better the chance for growth." However...
August 11, 2020
Positioning Part 1: Why positioning is Ground Zero for all marketing activities
First part of a series on positioning. Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at positioning, we fail at marketing and sales...
August 6, 2020
The 4Cs of the Modern Brand
No matter if you are selling to businesses or directly to consumers, it is the valuable exercise to re-evaluate your branding. Especially with how the buying behavior online has changed over the past year...
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June 3, 2021
Growth Leadership Show #8: Jimmy Daly - How Content Drives Revenue
This is a conversation with Jimmy Daly, the founder and CEO of Superpath, a career hub, and community created specifically for content marketers. Formerly he was VP of growth at the content marketing agency, Animalz.
April 27, 2021
The Growth Leadership Show #6 - David Arnoux: The Essentials Principles For A Successful Marketing Career
This is a conversation with David Arnoux. He is the co-founder and Head of Growth at GrowthTribe, Europe's first Academy focused on growth marketing.
March 24, 2021
The Growth Leadership Show #4 - Ben Harmanus on Building Resilience and Learning to Fail
This is a conversation with Ben Harmanus who is head of brand marketing at HubSpot. He also hosts HubSpot's Digital Helpdesk podcast, and co-authored the best-selling conversion book, Content Design.
March 9, 2021
The Growth Leadership Show #3 - Peep Laja on Playing the Long Game and Practicing Patience
This is a conversation with Peep Laja, who's the founder of conversion rate optimization agency CXL, the marketing university CXL institute, as well as his new ventures Wynter and Adeft.
February 23, 2021
The Growth Leadership Show #2 - Kevin Indig: How to Lead a Team While Staying Productive and Dealing With Conflict
This is a conversation with Kevin Indig, who's the SEO Lead @ Shopify.
February 8, 2021
The Growth Leadership Show #1 - Rand Fishkin, Co-Founder & CEO SparkToro
This is a conversation with Rand Fishkin, the former CEO and Co-Founder of Moz and current CEO of SparkToro.