GLC #13 with Tara Robertson: How To Hire, Manage, and Scale Your Marketing Team

September 30, 2021
by
Sandro Meyer
in
Growth Leadership Podcast

This episode is sponsored by The Growth Report.

Go to growthreport.ch and receive a free weekly briefing on growth marketing and personal leadership.

About the guest

Tara Robertson is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.

Topics Discussed

  • The role of the marketing department at Teamwork.com
  • How to structure a marketing team
  • Hiring a marketing team with the future in mind
  • RevOps and it’s role in the company
  • Things to consider when moving into a CMO role
  • Leveling up your career by seeking out and learning from your peers
  • Vulnerability: Leading your team by example
  • How to plan and communicate a focused marketing roadmap
  • How to measure your team's performance
  • What to consider when growing and scaling a team
  • The art of asking for feedback
  • When to bring in freelancers and agencies


Resources:


Follow Tara:

Who wrote this essay?
Nice to meet you! We are Growth Bay, a growth marketing agency based in Zurich, Switzerland.
The Growth Report
Every Friday, you receive three stories into your inbox. Woven together from the books, articles and trends we consider most relevant for mindful and curious marketing leaders just like you. Hand-picked and crafted with love by the GrowthBay Crew 😘