GLC #13 with Tara Robertson: How To Hire, Manage, and Scale Your Marketing Team

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This episode is sponsored by The Growth Report.

Go to growthreport.ch and receive a free weekly briefing on growth marketing and personal leadership.

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About the guest

Tara Robertson is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.

Topics Discussed

• The role of the marketing department at Teamwork.com
• How to structure a marketing team
• Hiring a marketing team with the future in mind
• RevOps and it’s role in the company
• Things to consider when moving into a CMO role
• Leveling up your career by seeking out and learning from your peers
• Vulnerability: Leading your team by example
• How to plan and communicate a focused marketing roadmap
• How to measure your team's performance
• What to consider when growing and scaling a team
• The art of asking for feedback
• When to bring in freelancers and agencies

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Resources:

• Radical Candor by Kim Scott

Follow Tara:

• LinkedIn
• Twitter