This episode is sponsored by The Growth Report.
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About the guest
Tara Robertson is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.
Topics Discussed The role of the marketing department at Teamwork.com How to structure a marketing team Hiring a marketing team with the future in mind RevOps and it’s role in the company Things to consider when moving into a CMO role Leveling up your career by seeking out and learning from your peers Vulnerability: Leading your team by example How to plan and communicate a focused marketing roadmap How to measure your team's performance What to consider when growing and scaling a team The art of asking for feedback When to bring in freelancers and agencies
Resources: Follow Tara:
Who wrote this essay?
Nice to meet you! We are Growth Bay, a growth marketing agency based in Zurich, Switzerland.
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