GLC #13 with Tara Robertson: How To Hire, Manage, and Scale Your Marketing Team

September 30, 2021
Sandro Meyer
Growth Leadership Podcast

This episode is sponsored by The Growth Report.

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About the guest

Tara Robertson is the CMO at Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.

Topics Discussed

  • The role of the marketing department at
  • How to structure a marketing team
  • Hiring a marketing team with the future in mind
  • RevOps and it’s role in the company
  • Things to consider when moving into a CMO role
  • Leveling up your career by seeking out and learning from your peers
  • Vulnerability: Leading your team by example
  • How to plan and communicate a focused marketing roadmap
  • How to measure your team's performance
  • What to consider when growing and scaling a team
  • The art of asking for feedback
  • When to bring in freelancers and agencies


Follow Tara:

Who wrote this essay?
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