Growth Leadership Show #12: David Spinks - Community Marketing: The New Growth Driver
September 2, 2021
Growth Leadership Podcast
This episode is sponsored by The Growth Report.
Go to growthreport.ch and receive a free weekly briefing on growth marketing and personal leadership.
About the guest
David Spinks is the founder of the largest network of community professionals, CMX. In 2019 David sold CMX to Bevy.com and became their VP of community. His book, The Business of Belonging, is described as an "epic journey into the world of community building."
This episode discusses the drive towards using community as a marketing tool to grow businesses, including B2B and SaaS. Later in the episode, David answers questions from our own community.
02:30 - The difference between and audience and a community
09:05 - Growing communities in B2B SaaS
16:38 - Monitoring community activity to identify touch points
19:49 - Community led growth
20:41 - Build communities around the industry not products
27:19 - Companies acquiring communities
31:01 - Community builders are creators
37:55 - Empowering people in the community to take on leadership roles
42:21 - The importance of community founding members
45:05 - The use of AI in building and running communities
52:13 - Overcoming the crickets and building enthusiasm in the early days
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