Growth Leadership Show #10: Phil Nottingham - How to Use Video To Grow Your Brand And Create Demand
August 5, 2021
Growth Leadership Podcast
This episode is sponsored by The Growth Report.
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Video can still be a bit of a marketing mystery, especially for B2B businesses. During our conversation, Phil offers advice on where to start and how to use video to your grow your brand and create demand even if you’ve never used the medium before.
Dealing with Constraints and Challenges
The first step to measuring qualifying leads coming in through videos
Moving people from YouTube across to your website
Identifying customer segments that define your strategy
Creating knowledge sharing videos
Where to start if you’ve not used video before
Phil’s advice on what works in video and what to stay away from
How to get people to feel comfortable in front of the camera
People want to buy from people not companies
Turn your sales enquiries into FAQ’s
What makes video content successful
Differentiating between fans of your message and fans of your product
Creating a marketing funnel based on fans rather than leads
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