Growth Leadership Show #10: Phil Nottingham - How to Use Video To Grow Your Brand And Create Demand

August 5, 2021
Sandro Meyer
Growth Leadership Podcast

This episode is sponsored by The Growth Report.

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Video can still be a bit of a marketing mystery, especially for B2B businesses. During our conversation, Phil offers advice on where to start and how to use video to your grow your brand and create demand even if you’ve never used the medium before.

Topics Discussed

  • Dealing with Constraints and Challenges
  • The first step to measuring qualifying leads coming in through videos
  • Moving people from YouTube across to your website
  • Identifying customer segments that define your strategy
  • Creating knowledge sharing videos
  • Where to start if you’ve not used video before
  • Phil’s advice on what works in video and what to stay away from
  • How to get people to feel comfortable in front of the camera
  • People want to buy from people not companies
  • Turn your sales enquiries into FAQ’s
  • What makes video content successful
  • Differentiating between fans of your message and fans of your product
  • Creating a marketing funnel based on fans rather than leads
  • What you get if you hire Phil

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