Growth Leadership Show #9: Prashant Mohan - The Art and Science of B2B Marketing
June 17, 2021
Growth Leadership Podcast
This episode is sponsored by The Growth Report.
Go to growthreport.ch and receive a free weekly briefing on growth marketing and personal leadership.
Prashant Mohan began his career as a software engineer before making a move into marketing.
He's now CMO at Sharesight (an online portfolio tracking software), but it hasn't always been easy for him; he had to leave his comfort zone of data and work hard to build his creative side, something that didn't come naturally.
Prashant came to believe that marketing is a blend of art and science, and throughout our enlightening conversation, Prashant talks about where he sees marketers' roles within a B2B setting and how we can become agents of change within our organizations.
Dealing with Constraints and Challenges
Simplifying Messages and Determining Value Propositions
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