The Growth Leadership Blog

The Growth Leadership Blog is a weekly publication to help mindful leaders grow their company, business acumen, and personal self.

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September 10, 2020
Growth Leadership Show #3: Chris Walker, Founder & CEO at Refine Labs
My guest for this episode is Chris Walker, the CEO and Founder of Refine Labs, an agency helping SaaS startups and SME's on B2B Revenue Operations & Growth.
September 8, 2020
Growth Leadership Show #2: Nadya Khoja, Chief Growth Officer at Venngage
My guest this episode is Nadya Khoja, the Chief Growth Officer at Venngage. She talks about her journey from being the first marketing hire to five years later leading a team of 10+ marketers as part of the executive team.
August 11, 2020
Growth Leadership Show #1: Tim Hess, CMO at Librio
In this episode, I sit down with Tim Hess, co-founder and CMO at Librio, a startup that writes and publishes personalized children's books.
August 11, 2020
The B2B Value Pyramid
I think most uf us accept that consumer products are bought based on subjective criteria and personal preferences. On the other hand, when we talk about business to business transactions, we often presume...
August 11, 2020
How to Gain Confidence in Your Content Strategy
It's content strategy time. A bunch of marketers huddle together in a conference room and brainstorm content topics. Each throws in their prophecies with the iron conviction that they indeed foresee...
August 11, 2020
The Role of a Leader: Facilitating Decisions
To me, leadership feels like it should be mostly about building teams, building communities, and rallying folks together. You don’t need to be the smartest person in the room, but you need to be the voice that people follow.
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July 8, 2020
Forget About Traffic and Start Using Content to Drive Leads and Sales
So much of the content that I see out there is written with the sole intent of getting more people to your website. It's SEO optimized and brings in a ton of traffic. But is that traffic part of your target group?
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August 11, 2020
Show, Don't Tell: How to Market your Marketing Department
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". But what if there's another way?
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August 11, 2020
The Role of a Leader: Facilitating Decisions
To me, leadership feels like it should be mostly about building teams, building communities, and rallying folks together. You don’t need to be the smartest person in the room, but you need to be the voice that people follow.
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August 11, 2020
Your Customers' Alternatives Are Your Real Competitors
“Who are your competitors?” is the wrong question. "What alternatives does our customer have?", is a better one.
August 11, 2020
Minimum Viable Niche: Defining Your Target Audiences
A comically narrow audience to maximize growth is counter-intuitive for most people. The thinking usually goes, "the more people that try the product, the better the chance for growth." However...
August 11, 2020
Positioning Part 1: Why positioning is Ground Zero for all marketing activities
First part of a series on positioning. Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at positioning, we fail at marketing and sales...
August 6, 2020
The 4Cs of the Modern Brand
No matter if you are selling to businesses or directly to consumers, it is the valuable exercise to re-evaluate your branding. Especially with how the buying behavior online has changed over the past year...
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September 10, 2020
Growth Leadership Show #3: Chris Walker, Founder & CEO at Refine Labs
My guest for this episode is Chris Walker, the CEO and Founder of Refine Labs, an agency helping SaaS startups and SME's on B2B Revenue Operations & Growth.
September 8, 2020
Growth Leadership Show #2: Nadya Khoja, Chief Growth Officer at Venngage
My guest this episode is Nadya Khoja, the Chief Growth Officer at Venngage. She talks about her journey from being the first marketing hire to five years later leading a team of 10+ marketers as part of the executive team.
August 11, 2020
Growth Leadership Show #1: Tim Hess, CMO at Librio
In this episode, I sit down with Tim Hess, co-founder and CMO at Librio, a startup that writes and publishes personalized children's books.