The Growth Leadership Blog

The Growth Leadership Blog is a weekly publication to help mindful leaders grow their company, business acumen, and personal self.

October 14, 2021
GLC #14 with Christopher Lochhead: On Radical Differentiation and Creating Your Own Category
This is a conversation with Tara Roberts. Tara is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.
September 30, 2021
GLC #13 with Tara Robertson: How To Hire, Manage, and Scale Your Marketing Team
This is a conversation with Tara Roberts. Tara is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.
September 2, 2021
Growth Leadership Show #12: David Spinks - Community Marketing: The New Growth Driver
This is a conversation with David Spinks. David is the VP of community at Bevy.com. Previously David was the founder of the largest network of community professionals, CMX.
August 19, 2021
Growth Leadership Show #11: Liam Boogar - Mastering The First 90 Days
As A New Marketing Leaders
This is a conversation with Liam Boogar. Liam Boogar is the VP of marketing at Scaleway, a cloud infrastructure provider. Previous to that, he led brand and marketing teams at 360learning MadKudu and Algolia.
August 5, 2021
Growth Leadership Show #10: Phil Nottingham - How to Use Video To Grow Your Brand And Create Demand
This is a conversation with Phil Nottingham. Phil offers advice on where to start and how to use video to your grow your brand and create demand even if you’ve never used the medium before.
June 17, 2021
Growth Leadership Show #9: Prashant Mohan - The Art and Science of B2B Marketing
This is a conversation with Prashant Mohan, CMO at Sharesight. We talk about his journey from Software Engineer to Marketing Leader and how he marries data and creativity for ultimate B2B Marketing success.
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July 8, 2020
Forget About Traffic and Start Using Content to Drive Leads and Sales
So much of the content that I see out there is written with the sole intent of getting more people to your website. It's SEO optimized and brings in a ton of traffic. But is that traffic part of your target group?
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August 11, 2020
Show, Don't Tell: How to Market your Marketing Department
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". But what if there's another way?
August 11, 2020
The Five Essential Skills of the Modern Marketing Leader
As marketing leaders today we wear a dozen hats and are expected to be scientists (research, analytics, and running experiments), artists (writing, content and design) and managers (stakeholder management, leadership and business
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August 11, 2020
The Role of a Leader: Facilitating Decisions
To me, leadership feels like it should be mostly about building teams, building communities, and rallying folks together. You don’t need to be the smartest person in the room, but you need to be the voice that people follow.
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August 11, 2020
Your Customers' Alternatives Are Your Real Competitors
“Who are your competitors?” is the wrong question. "What alternatives does our customer have?", is a better one.
August 11, 2020
Minimum Viable Niche: Defining Your Target Audiences
A comically narrow audience to maximize growth is counter-intuitive for most people. The thinking usually goes, "the more people that try the product, the better the chance for growth." However...
August 11, 2020
Positioning Part 1: Why positioning is Ground Zero for all marketing activities
First part of a series on positioning. Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at positioning, we fail at marketing and sales...
August 6, 2020
The 4Cs of the Modern Brand
No matter if you are selling to businesses or directly to consumers, it is the valuable exercise to re-evaluate your branding. Especially with how the buying behavior online has changed over the past year...
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October 14, 2021
GLC #14 with Christopher Lochhead: On Radical Differentiation and Creating Your Own Category
This is a conversation with Tara Roberts. Tara is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.
September 30, 2021
GLC #13 with Tara Robertson: How To Hire, Manage, and Scale Your Marketing Team
This is a conversation with Tara Roberts. Tara is the CMO at Teamwork.com. Previously she was head of customer marketing at Sprout Social and VP marketing at Hotjar.
September 2, 2021
Growth Leadership Show #12: David Spinks - Community Marketing: The New Growth Driver
This is a conversation with David Spinks. David is the VP of community at Bevy.com. Previously David was the founder of the largest network of community professionals, CMX.
August 19, 2021
Growth Leadership Show #11: Liam Boogar - Mastering The First 90 Days
As A New Marketing Leaders
This is a conversation with Liam Boogar. Liam Boogar is the VP of marketing at Scaleway, a cloud infrastructure provider. Previous to that, he led brand and marketing teams at 360learning MadKudu and Algolia.
August 5, 2021
Growth Leadership Show #10: Phil Nottingham - How to Use Video To Grow Your Brand And Create Demand
This is a conversation with Phil Nottingham. Phil offers advice on where to start and how to use video to your grow your brand and create demand even if you’ve never used the medium before.
June 17, 2021
Growth Leadership Show #9: Prashant Mohan - The Art and Science of B2B Marketing
This is a conversation with Prashant Mohan, CMO at Sharesight. We talk about his journey from Software Engineer to Marketing Leader and how he marries data and creativity for ultimate B2B Marketing success.