The Growth Leadership Blog

The Growth Leadership Blog is a weekly publication to help mindful leaders grow their company, business acumen, and personal self.

June 17, 2021
Growth Leadership Show #9: Prashant Mohan - The Art and Science of B2B Marketing
This is a conversation with Prashant Mohan, CMO at Sharesight. We talk about his journey from Software Engineer to Marketing Leader and how he marries data and creativity for ultimate B2B Marketing success.
June 3, 2021
Growth Leadership Show #8: Jimmy Daly - How Content Drives Revenue
This is a conversation with Jimmy Daly, the founder and CEO of Superpath, a career hub, and community created specifically for content marketers. Formerly he was VP of growth at the content marketing agency, Animalz.
April 27, 2021
The Growth Leadership Show #6 - David Arnoux: The Essentials Principles For A Successful Marketing Career
This is a conversation with David Arnoux. He is the co-founder and Head of Growth at GrowthTribe, Europe's first Academy focused on growth marketing.
March 24, 2021
The Growth Leadership Show #4 - Ben Harmanus on Building Resilience and Learning to Fail
This is a conversation with Ben Harmanus who is head of brand marketing at HubSpot. He also hosts HubSpot's Digital Helpdesk podcast, and co-authored the best-selling conversion book, Content Design.
March 9, 2021
The Growth Leadership Show #3 - Peep Laja on Playing the Long Game and Practicing Patience
This is a conversation with Peep Laja, who's the founder of conversion rate optimization agency CXL, the marketing university CXL institute, as well as his new ventures Wynter and Adeft.
February 23, 2021
The Growth Leadership Show #2 - Kevin Indig: How to Lead a Team While Staying Productive and Dealing With Conflict
This is a conversation with Kevin Indig, who's the SEO Lead @ Shopify.
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July 8, 2020
Forget About Traffic and Start Using Content to Drive Leads and Sales
So much of the content that I see out there is written with the sole intent of getting more people to your website. It's SEO optimized and brings in a ton of traffic. But is that traffic part of your target group?
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August 11, 2020
Show, Don't Tell: How to Market your Marketing Department
If you have worked in marketing, you know this problem: Everyone in your company has an opinion on how to do your job and worst case also thinks that "it can't be that hard". But what if there's another way?
August 11, 2020
The Five Essential Skills of the Modern Marketing Leader
As marketing leaders today we wear a dozen hats and are expected to be scientists (research, analytics, and running experiments), artists (writing, content and design) and managers (stakeholder management, leadership and business
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August 11, 2020
The Role of a Leader: Facilitating Decisions
To me, leadership feels like it should be mostly about building teams, building communities, and rallying folks together. You don’t need to be the smartest person in the room, but you need to be the voice that people follow.
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August 11, 2020
Your Customers' Alternatives Are Your Real Competitors
“Who are your competitors?” is the wrong question. "What alternatives does our customer have?", is a better one.
August 11, 2020
Minimum Viable Niche: Defining Your Target Audiences
A comically narrow audience to maximize growth is counter-intuitive for most people. The thinking usually goes, "the more people that try the product, the better the chance for growth." However...
August 11, 2020
Positioning Part 1: Why positioning is Ground Zero for all marketing activities
First part of a series on positioning. Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about. If we fail at positioning, we fail at marketing and sales...
August 6, 2020
The 4Cs of the Modern Brand
No matter if you are selling to businesses or directly to consumers, it is the valuable exercise to re-evaluate your branding. Especially with how the buying behavior online has changed over the past year...
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June 17, 2021
Growth Leadership Show #9: Prashant Mohan - The Art and Science of B2B Marketing
This is a conversation with Prashant Mohan, CMO at Sharesight. We talk about his journey from Software Engineer to Marketing Leader and how he marries data and creativity for ultimate B2B Marketing success.
June 3, 2021
Growth Leadership Show #8: Jimmy Daly - How Content Drives Revenue
This is a conversation with Jimmy Daly, the founder and CEO of Superpath, a career hub, and community created specifically for content marketers. Formerly he was VP of growth at the content marketing agency, Animalz.
April 27, 2021
The Growth Leadership Show #6 - David Arnoux: The Essentials Principles For A Successful Marketing Career
This is a conversation with David Arnoux. He is the co-founder and Head of Growth at GrowthTribe, Europe's first Academy focused on growth marketing.
March 24, 2021
The Growth Leadership Show #4 - Ben Harmanus on Building Resilience and Learning to Fail
This is a conversation with Ben Harmanus who is head of brand marketing at HubSpot. He also hosts HubSpot's Digital Helpdesk podcast, and co-authored the best-selling conversion book, Content Design.
March 9, 2021
The Growth Leadership Show #3 - Peep Laja on Playing the Long Game and Practicing Patience
This is a conversation with Peep Laja, who's the founder of conversion rate optimization agency CXL, the marketing university CXL institute, as well as his new ventures Wynter and Adeft.
February 23, 2021
The Growth Leadership Show #2 - Kevin Indig: How to Lead a Team While Staying Productive and Dealing With Conflict
This is a conversation with Kevin Indig, who's the SEO Lead @ Shopify.
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