Increase the number of sales qualified leads in your funnel
Your marketing department delivers MQLs, but the sales team can't do anything with them
SQLs or SALs are rare, the inbound pipeline is empty
The sales team is struggling to generate new leads
Good leads are only available at random
We analyse how you are currently generating leads and where there are weaknesses in the sales pipeline
Traffic Review - We analyse where your users come from
CRM Deep Dive - We evaluate the sales phases, the marketing-sales handover, lead sources and customer segments
Tracking - We find out where your website or CRM is not being tracked or is being tracked incorrectly
Sales Velocity - The faster deals go through the sales pipeline, the better. We therefore take a detailed look at key metrics such as the number of leads, average contract value, win rate and sales cycle
We systematically bring new prospects into your funnel and get them excited about your brand
Demand Creation - We use qualitative content to build an audience for your product and create trust in your brand
Content Creation - We create a system for the regular creation of content and define appropriate formats
Content Distribution - We distribute content via channels such as your blog, email, YouTube or LinkedIn
ICP Evaluation - We work with you to develop your ICPs (Ideal Customer Profiles) using a proven framework and your sales data
We increase the number of qualified leads through targeted optimisation of your marketing channels and website
Google Ads - We optimise your visibility on Google for keywords that are close to the conversion (fat tail)
LinkedIn Retargeting - We build a retargeting audience and bring bouncing users back to your website with high-quality content and social proof
Website optimisations - We optimise the conversion rate of your landing and conversion pages and improve the user experience, e.g. with new product pages or case studies
Interactive demos - Using a product tour (e.g. with Navattic), we guide potential buyers digitally through your product
As a lead generation agency in Zurich, we specialise in generating qualified contacts (leads) for companies through targeted marketing measures. It uses methods such as paid ads, SEO or content marketing to attract potential customers and encourage them to make contact, with the aim of supporting company growth through new customer acquisitions.
The cost of a good lead can vary greatly depending on the industry, the target group and the complexity of the sales process. The cost per lead can therefore range from a few hundred to several thousand francs. It is important that the value of a lead is in proportion to the potential sales it can generate. Effective lead management and optimising conversion rates are key to reducing the cost per lead and maximising ROI.
Lead generation works by arousing the interest of potential customers in order to capture them as leads. This is done through marketing activities such as online advertising, content marketing or other channels. The aim is to persuade the target group to take an action, such as filling out a contact form. This data is then used to contact the interested parties, qualify them further and ultimately convert them into paying customers.