With the Growth Program, your digital marketing problems are solved once and for all

We build the digital marketing of B2B companies from the ground up

Book a Call

You finally want to build up your digital marketing properly

You don't have the time or desire to manage countless agencies or freelancers

You are looking for a well-coordinated team of professionals

Are you not getting anywhere with your digital marketing?

Does your B2B marketing team mainly deal with topics such as PR, trade fairs, sales presentations and LinkedIn posts? And does an agency also do Google Ads ‘on the side’?

If you're struggling to demonstrate the impact of marketing, you're not alone. Most B2B marketing teams are stuck right here.

GrowthBay's mission is to make B2B marketing teams a respected organisation within the company.

We build your digital marketing from the ground up. So that your brand is firmly established in the minds of your target group and the sales team finally gets the qualified leads they've been dreaming of.

Sustainably more enquiries in 9 months

Growth Audit

Month 1

Stakeholder discussions on go-to-market, sales and marketing strategy, objectives and growth plans

Review data from the acquisition channels

Know where visitors bounce on the website

Check positioning and messaging

Review lead qualification, sales pipeline and ICPs

Review available resources (tools, skills, budget)

Identify growth potential, prioritise recommendations for action and propose an implementation plan

Goal: Recognise shortcomings and have a clear strategy

Sprint I

Month 2-5

Define ICP(s) and target market

Optimise positioning and messaging

Increase website conversion rate

Set up full-funnel analytics or multi-touch attribution

Ensure clean lead capturing

Fix lead qualification

Set up KPI tracking

Increase visibility with Google Ads and/or SEO

Build brand awareness with LinkedIn Ads

Set up a central data source and establish reporting

Goal: Capture customers who are ready to buy now (demand capture)

Sprint II

Month 6-9

Review existing content

Analyse buying centre

Plan new content

Define content process and team

Producing content for the most important channels

Ready-to-use content pieces such as blog articles, success stories or white papers

Display content organically and via paid ads

Evaluate result

Continuously optimise and expand demand capture from Sprint I

Goal: Anchoring the brand in the minds of your target group

We have outsourced our entire digital marketing to the experts at GrowthBay - and now have the right basis to continue growing with our internal team

– Nikolaus Wein and Yves Latour

Managing Partners