...have paying customers but growth is stagnating
...already invest in channels such as Google Ads, SEO or LinkedIn Ads
...want to generate more and better qualified enquiries
...funding to build your digital marketing from the ground up
We have developed a system to generate sustainable growth
1
We find out why the pipeline is broken and what the big growth levers are
We define all the cornerstones of a successful B2B strategy and set up OKRs and KPI tracking
2
We fix your analytics, CRM and ad stack to generate trustworthy data
3
With performance marketing, website optimization and specific demand capture content, we convert active prospects into buyers
4
We anchor your brand in the minds of future buyers with brand awareness ads and content
5
Demand capture of customers already ready to buy with Google Ads and LinkedIn Ads
Search engine optimization with a focus on topical authority, qualitative content and technical SEO
Holistic growth approach focusing on revenue generation at the interface between marketing, sales and product
Tracking, reporting and multi-touch attribution along the entire customer journey
Experiments and incrementality testing to measure marketing effectiveness
Website optimizations to increase the conversion rate and funnel performance
Building an unmistakable brand with clear positioning and consistent messaging
Content ecosystem for maximum mental availability of your brand for customers who are not yet ready to buy
Specialists support the tactical implementation of the initiatives
We work with max. 3 customers at the same time
Each project is managed by an experienced Growth Lead
"GrowthBay is a real leader in growth marketing. We have a clear plan of what we need to tackle next. The number of leads and the quality of our pipeline has already improved noticeably"
"We have now introduced the right B2B sales and marketing automation tools and established an experimentation mindset"
"With GrowthBay, we have succeeded in increasing the ‘Founder's Story’ from 14 participants to a monthly recurring community of 200+ participants. Thanks to this success, we can now bring the format to Germany"
"Having GrowthBay as a partner gives us an expert perspective that is rare. Very analytical in building and measuring the success of a growth strategy"
"Systematic, strong in strategic thinking and fast in implementation. Thanks to GrowthBay, we have created a good basis for further expansion in the highly competitive online restaurant booking market"
"The GrowthBay team convinced us with their data-orientated and agile approach. They have encouraged our experimental way of thinking and their initiatives have led to continuous and sustainable growth in our lead generation"
We work differently than typical marketing agencies
We are not just order executors. We think strategically and work on an equal footing, with respect and decency
We do not believe in individual channels or measures as a panacea. The whole is more than the sum of its parts
Only when we have created a solid foundation do we move on to more advanced topics
We only work on a few projects per year. But we do them properly and well
We believe in a balanced mix between performance and brand marketing
B2B marketing is usually more complex and less transactional than B2C/D2C marketing. This is what we specialise in
Eine Growth Marketing Agentur konzentriert sich auf Strategien und Massnahmen, die ein nachhaltiges Unternehmenswachstum vorantreiben. Im Gegensatz zu herkömmlichen Marketingagenturen, die sich möglicherweise nur auf spezifische Bereiche oder Kampagnen konzentrieren, verfolgt eine Growth Marketing Agentur einen ganzheitlichen und datengesteuerten Ansatz mit dem Ziel, alle Bereiche des Marketing-Funnels eines Unternehmens zu verbessern. Sie nutzt eine Kombination aus Marketingkanälen und -techniken wie SEO, Content-Marketing, soziale Medien, E-Mail-Marketing und bezahlte Werbung, immer mit dem Fokus auf messbare Ergebnisse und Return on Investment.
Growth Marketing ist eine Strategie, die sich auf nachhaltiges, langfristiges Wachstum durch datengesteuerte Entscheidungsfindung und kontinuierliches Experimentieren konzentriert. Ziel ist es, die gesamte Customer Journey von der Akquise bis zur Retention zu optimieren. Dies erfolgt über iterative Verbesserungen an mehreren, meist skalierbaren Kanälen, der Webseite oder direkt im Produkt.
Growth Marketing und Growth Hacking sind verwandte Konzepte, unterscheiden sich jedoch in Umfang und Ansatz. Growth Marketing ist eine ganzheitliche, langfristige Strategie, die alle Aspekte des Marketings eines Unternehmens umfasst. Beim Growth Hacking hingegen geht es eher um kurzfristige Strategien und Taktiken mit dem primären Ziel einer schnellen Nutzerakquise und Umsatzsteigerung. Dabei geht es oft um kreative, kostengünstige und innovative Methoden, um die Nutzerbasis eines Unternehmens, insbesondere von Startups oder neuen Produkten, schnell zu vergrössern, auch auf Kosten der Nachhaltigkeit und der User-Experience.
Um die richtige Agentur für Growth Marketing zu finden, definiere zunächst konkrete Geschäftsziele. Suche nach Agenturen mit einem guten Ruf im Growth Marketing und stelle Sie sicher, dass die Agentur bereits ähnliche Projekte durchgeführt hat. Frage dich dabei, ob der Fokus auf datengesteuerte Strategien gelegt wird. Die Kultur der Agentur sollte ebenfalls zu deinem Unternehmen passen. Lass dir auch zeigen, wie Fortschritte getracked werden und wie das Reporting funktioniert.
In our view, performance marketing alone is not effective in B2B. We therefore do not manage individual channels. In the Demand Gen Program for example, we manage Google Ads and LinkedIn Ads in combination. Additional channels are also conceivable in the Growth Program. This allows us to show results in the short term and generate qualitative demand in the medium term.
GrowthBay is a well-rehearsed growth team. Each of us brings a great deal of expertise and passion for our specialist area. We only serve a few customers - but with high quality standards and for the long term.
We deliberately do not work with juniors - the work is always carried out by senior specialists.
Over the years, we have developed our own system with which we can generate sustainable growth. In the short term, we focus on increasing performance (e.g. with paid ads). However, we also build brand awareness among your target group right from the start (e.g. with content or zero-click ads). This is the only way we can ensure long-term growth.
A growth marketing agency focuses on strategies and measures that drive sustainable business growth. Unlike traditional marketing agencies that may only focus on specific areas or campaigns, a growth marketing agency takes a holistic and data-driven approach with the aim of improving all areas of a company's marketing funnel. It utilises a combination of marketing channels and techniques such as SEO, content marketing, social media, email marketing and paid advertising, always with a focus on measurable results and return on investment.
Growth marketing is a strategy that focuses on sustainable, long-term growth through data-driven decision-making and continuous experimentation. The aim is to optimise the entire customer journey from acquisition to retention. This is achieved through iterative improvements to multiple, mostly scalable channels, the website or directly in the product.
Growth marketing and growth hacking are related concepts, but differ in scope and approach. Growth marketing is a holistic, long-term strategy that encompasses all aspects of a company's marketing. Growth hacking, on the other hand, is more about short-term strategies and tactics with the primary goal of quickly acquiring users and increasing sales. It often involves creative, cost-effective and innovative methods to quickly increase the user base of a company, especially start-ups or new products, even at the expense of sustainability and user experience.
To find the right agency for growth marketing, first define specific business goals. Look for agencies with a good reputation in growth marketing and make sure that the agency has already carried out similar projects. Ask yourself whether the focus is on data-driven strategies. The culture of the agency should also match your company. Ask them to show you how progress is tracked and how reporting works.
We offer services related to growth marketing and B2B. These include:
Inbound marketing: As an inbound marketing agency, we fill your sales pipeline with demos and trials.
B2B marketing: As a B2B marketing agency, we ensure that you never lack good enquiries.
Lead generation: With 4 years of experience as an agency for leadgeneration, we know exactly how to systematically fill your funnel.
Growth hacking: We also see ourselves as a Growth Hacking Agency, as this growth method has become an integral part of our toolbox.
Conversion rate optimisation: As a sub-discipline of growth hacking, we are of course also a Conversion-Rate Optimierung Agentur.
SEO: Search engine optimisation for so-called money keywords is also part of our repertoire as an SEO Agency.
Google Ads: But we don't just help your company to grow organically - we are also a Google Ads Agency and ensure a full pipeline and lower customer acquisition costs.
LinkedIn Ads: As a LinkedIn Ads Agency, we can no longer imagine lead generation without adverts on LinkedIn, both ‘cold’ and via retargeting.
E-commerce: We work as an end-to-end e-Commerce Agency. We help online shops to scale profitably and generate more sales.
We also offer a Growth Audit for B2B companies to find out why your company is not growing faster. In Growth Sprints, we then optimise your channels, website and CRM to generate more and better marketing pipeline for you. We can also build an Interactive Demo for you.
On our Blog, we write about all the important topics relating to growth.