With a Fractional Growth Lead, your growth ambitions are in good hands

Get an experienced growth lead on board and ensure that your growth is perfectly orchestrated

You would like to see better coordination between Sales, IT and Marketing

You want to work systematically on the most important KPIs

You need someone who is available at short notice

Lots of activity, but hardly any results?

In many B2B organisations, marketing, sales and IT work in silos. There is a lack of communication and work towards common goals.

Marketing feels like a sidekick to Sales, Sales lacks qualified leads and IT does not support the business enough. The company's growth is stagnating and political trench warfare is taking place.

That doesn't have to be the case.

A growth lead orchestrates between marketing, sales and IT and ensures accountability. We help to set the right priorities and ensure that these are implemented.

The result: less activism, happier employees and jointly achieved goals.

And therefore more healthy growth for your company.

Our approach

How we work together

Analysis and kick-off

Month 1

Stakeholder discussions on go-to-market, sales and marketing strategy, objectives and growth plans

Analyse marketing and sales pipeline, find IT blockers

Identify problems regarding visibility, brand and conversions

Find and prioritise further opportunities

Understanding lead qualification and ICPs

Review available resources (tools, skills, budget)

Identify growth potential, prioritise recommendations for action and propose an implementation plan

Goal: Identify strengths and weaknesses, develop strategy

Orchestration

From month 2

Develop growth model

Develop OKRs (Objectives and Key Results) and align teams

Support resource allocation to achieve goals

Prioritise measures and plan implementation

Ensure KPI tracking and reporting

Continuously monitor the implementation of the measures

Managing stakeholder expectations and needs

Ziel: Umsetzung der Wachstumsstrategie sicherstellen

Having GrowthBay as a partner gives us an expert perspective that is rare. Very analytical in building and measuring the success of a growth strategy

– Michael Tomsett

VP Digital Business

You have questions?

We will happily answer them in a video call