We generate sustainable inbound enquiries
Inbound leads with closing potential
Lead quality as top priority
Marketing that contributes to growth
First, we find out where and why the pipeline is faltering. Then we define a growth strategy
Product Positioning - Analysing market positioning
ICPs - Data-driven identification of the most lucrative customer segments
Acquisition - Performance review of marketing channels and website
Growth Strategy - Define measures to achieve objectives
KPIs and OKRs - Defining key figures and converting them into targets
More visibility for customers with the intention to buy and a better user experience on your website for more conversions
PPC - Conversion ads for prospects with the intention to buy
Website Optimisation - Maximum visibility on money keywords
Demand Capture Content - Creation and distribution of BOFU content (e.g. case studies or interactive demos)
SEO - Max. organic visibility on money keywords
Analytics & Tracking - Ensuring correct tracking and attribution
Anchoring your brand and the right associations in the minds of prospects who are not yet ready to buy
Brand awareness - Increased external perception
Associations - Link your brand with the right cues
Content creation - Content for different phases of the buyer journey
Content distribution - Spreading content via paid, organic social and email marketing
We can cover all the important functions for building your inbound engine
Access to a fractional growth team with strategic and tactical capabilities
Say goodbye to agency hopping
We integrate ourselves into your leadership team and take the burden off your shoulders
GrowthBay has been the growth marketing lead for over 10 Swiss B2B software companies in the last 5 years. We have the most experience with SaaS companies with 7-8 digit ARR. Typically, our B2B SaaS clients are between Series B and Growth stage. Depending on the client, we have achieved up to 15% MoM pipeline growth rate.
Several members of our team have worked in B2B SaaS companies as Head of Marketing/CMO and therefore have a lot of hands-on experience.
That depends on which programme you choose.
In the Growth Program, we act as an external growth team and cover all important functions. In the Demand Gen Program, we have a leaner structure and focus on channels. With our Fractional Head of Growth Service, you will work together with a Growth Lead.
Generating as many leads as possible is not difficult. Most agencies ‘optimise’ with performance marketing last-touch attribution on low-quality marketing leads such as contacts, email addresses or simply clicks and ‘conversions’.
The problem is that this type of ‘lead’ is usually not ready to buy (because it is out-of-market or has no real intent).
Generating the right leads, on the other hand, is a challenging task that we put our heart and soul into. We try to generate enquiries that show a clear intention to buy. As the market for this is limited per quarter (95/5 rule), we start to create brand awareness in the market at an early stage.
Prices vary depending on the growth team setup.
A B2B SaaS marketing agency specialises in supporting software-as-a-service (SaaS) companies in the B2B sector with customised marketing strategies. The main tasks include the development of marketing strategies, content marketing, search engine optimisation (SEO), management of PPC advertising, social media marketing, email marketing, lead generation and the implementation of marketing automation tools. The agency also continuously monitors and analyses marketing activities in order to measure success and make optimisations. The aim is to increase visibility, generate qualified leads and increase sales.
In B2B SaaS marketing, the focus is on building long-term customer relationships and communicating added value. As the target group consists of other companies, the decision-making process is often more complex and requires a precise approach. Important elements are the creation of high-quality, informative content such as white papers and case studies to demonstrate expertise and build trust. Personalisation and a targeted approach also play a major role in addressing the specific needs and challenges of the target company. Effective B2B SaaS marketing also uses marketing automation and data analysis to optimise the sales process and strengthen customer loyalty. The goal is to maximise customer acquisition and retention by clearly communicating the benefits of the SaaS solution.
A good B2B SaaS marketing agency is characterised by in-depth industry knowledge and customised strategies. It creates high-quality content, uses advanced marketing automation and data analytics for optimisation and delivers measurable results. Proactive communication and regular reporting are also crucial to ensure marketing objectives are met.