With the Demand Gen Program, you finally have your paid ads under control

We build your paid channels in such a way that you gain customers in the short term and attract new customers in the long term

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Paid channels such as Google Ads or LinkedIn Ads should finally bring ROI

You want synergies between the channels to be optimally utilised

You are looking for a partner with many years of experience in B2B

Your paid ads are not delivering the desired ROI?

Is your company investing in channels such as Google Ads or LinkedIn Ads, but getting no leads or the wrong leads?

Or are you caught in a cost spiral, spending more and more on paid advertising but not seeing better results?

Our Demand Gen Programme solves the problem at the root.
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We find the right mix of short-term performance enhancement and medium-term brand building.

We ensure a high digital presence, but at the same time anchor your brand and the most important associations in the minds of your target group.

In this way, you can win over customers who are ready to buy now and build up those who will be ready to buy in the future.

Our approach

Demand Gen from a single source

From strategy and campaign management to analysis - we take care of your paid advertising on Google Ads and LinkedIn Ads

A perfectly coordinated system

Our experts work synergistically and not in a vacuum, as other freelancers or agencies do

Short and long term

Pure performance marketing is not enough. Medium-term growth requires a strong, present brand

Realisation by long-standing specialists

Other agencies like to outsource your account to Juniors. We lend a hand ourselves

Data-orientated and experiment-driven

We are adept at analysing complex data and applying A/B or incrementality tests

Paid advertising that sustainably increases growth

Audit, Strategy, Setup

Month 1

Kickoff call with stakeholders on product/service, strategy, budget, objectives and growth plans
Full-funnel review of previous Google and LinkedIn Ads campaign performance
Analytics, Tagging and Tracking Review
Strategy-Development
Campaign development and setup
Creative development and copywriting
Set up reporting
Goal: Identify blockers, develop a strategy and set up campaigns

Demand Gen

From month 2

Create a strong presence on the most important keywords
Expand brand presence on LinkedIn with memorable ads
Ongoing experiments and optimisations
Regular updates to prevent ad fatigue and reinforce memories of the fire
Maintain tracking improvements
Ensuring clean lead capturing
Optional: Increase organic visibility with search engine optimisation (SEO)
Goal: Generate qualified enquiries and build brand awareness

An average of 15% more qualified enquiries per month while spending on paid advertising remains the same speaks for itself

– Nikolaus Wein and Yves Latour

Managing Partners

Are you interested?

Then book your slot now for a non-binding introductory meeting

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