The Growth Leadership Podcast
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In this episode, I had the pleasure of speaking to Peep Laja, the founder of several businesses, including Conversion XL, Speero, and most recently, his newest venture, Wynter. As well as being an entrepreneur, speaker and author, he’s regarded as one of the leading conversion rate optimization experts in the world.
Peep has always had big ambitions. During our conversation, he talked about maintaining multiple businesses, including the elements needed to scale a business, what he looks for during the hiring process, learning when to delegate, and education best practices.
04:06 - Identifying When to Scale Your Business
12:54 - Playing the Long Game and Practicing Patience
15:49 - Doing What You Enjoy and Knowing When to Delegate
19:25 - Goal Setting For Teams
22:01 - Finding the Areas Where Your Employees Thrive
24:41 - The Importance of Having a Good Vendor Manager
31: 14 - Key Areas Where Conventional Online Education Fails
36:19 - The Bigger the Business, the Smaller the Differentiation
42:30 - Next Steps and New Directions
56:24 - Advice for Marketing Leaders