My guest this episode is Nadya Khoja, the Chief Growth Officer at Venngage. She talks about her journey from being the first marketing hire to five years later leading a team of 10+ marketers as part of the executive team.
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My guest today is Nadya Khoja, the Chief Growth Officer at Venngage, a SaaS software to create Infographics online.She has actually started her marketing career at Venngage when it was only a small startup with no traction and has worked her way up from the first marketing hire, to building and leading a team as Head of Marketing and is now Chief Growth Officer and part of the management team.
Nadya is also an avid writer and speaker on marketing topics and has been featured in publications such as Forbes, The Next Web, Huffington Post, Entrepreneur, Mashable, Wired, and CBC News.
Check out Venngage
00:00 - Nadyas Journey from One-Man-Show to Chief Growth Officer (1:37s)
09:54 - A Managers’ Bottleneck Problem
13:15 - Ownership and Accountability
15:58 - Hacks and Experiments vs. Strategies
19:08 - Challenges and Fuckups
21:38 - Communication and One-On-One Meetings
25:03 - Advice to Nadyas past Self
26:20 - Analytical Ability: The Metaskill for Marketers
29:30 - On Feeling like an Imposter as a Manager
34:40 - Nice Managers vs. Effective Managers
37:29 - Internal Collaboration between Departments
40:22 - How the Venngage Marketing Team is Structured
43:03 - About Venngage as a Company
46:12 - Education Resources for Marketing Leaders
50:06 - What Nadya is looking for in a new Hire
53:30 - How Nadya Executes Good Ideas
55:26 - About Personal Branding
57:01 - Marketing Channels that Currently work
58:10 - Product Marketing
59:15 - How Nadya is Finding the Right People to Contact
1:01:40 - Favorite Resources and Books