The Growth Leadership Podcast
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Read Kevin Indig’s CV, and you cannot fail to be impressed! He’s the current SEO Lead at Shopify and has previously held the same title at companies such as G2, Searchmetrics, Atlassian, and Dailymotion, amongst others.
Despite having a demanding job and a team of 30, Kevin is very in tune with maintaining his energy levels and ensures that as well as working hard he also takes time out to relax.
He has developed an impressive mindset that allows him to see pain as a teacher, which he uses to help him reflect, adapt, learn, and manage his team.
But our conversation wasn’t just about how he keeps himself passionate and motivated and in control of his mental health. We also talked about his previous role at G2, setting company and personal goals, and the major skills that all marketers should have.
More on Kevin's Website.
00:52 - Remaining Curious and Passionate
02:11 - Identifying What Drains You and What Energizes You
04:33 - Planning and Managing Your Time Effectively
05:58 - The Benefits to be Found in Seasonal Work
08:34 - Maximize your output
11:23 - Learning from both failure and success
16:32 - G2 and Kevin’s Role
19:12 - How Kevin Got into SEO and Marketing
25:02 - Learning from Mistakes
30:20 - Direct Report Restructuring for Efficiency
34:11 - Goal setting, both company wide and personal
38:51 - Where Most Marketers Miss the Mark
41:50 - Tools for Sharing Results
44:12 - Working with Others Through Alignment and Shared Goals
46:33 - Dealing with Conflict in The Workplace
56:38 - Personal Branding and its Impact on your Career
1:04:20 - Kevin’s Content Marketing Fit
1:10:15 - Encouraging Others to Learn and Develop
1:13:29 - Major Skill that All Marketers Should Have