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Jimmy Daly is the founder and CEO of SuperPath, a career hub, and community created specifically for content marketers. Formerly he was VP of growth at the content marketing agency, Animalz.Since starting SuperPath, Jimmy has had to wear lots of hats, but he’s still all about content.
During our conversation, we talked about his transition from content and growth manager to founding his own business and what he’s learned along the way.
Check out: SuperPath
03:47 - The #1 Meta skill for Marketers
05:40 - Experimenting with User Generated Content
12:36 - Using Customer Research to Identify What Content to Produce
17:32 - Creating Content Based on the User Journey
20:56 - Creation vs. Distribution of Content
29:36 - Identifying Holes in your Skillset
41:41 - What Jimmy has Learned Throughout his Career
50:24 - Sharing Your Mistakes